Snap has acquired the startup StreetCred, which is headquartered in New York City.
According to Techcrunch, the owner of the Snapchat application will keep four of the company’s staff, including founders Randy Meech and Diana Shkolnikov, who will work on the application map and the company’s other products linked to the site.
The company aims, through the acquisition, to improve the Snap Map, which allows users to view public snapshots from specific regions and share the location among friends; The company’s investment appears to be evident in this angle through its strategy to expand the scope of services provided by the map.
Last summer, the platform added a dedicated search bar to explore the application map, which had a great impact on increasing user interaction. The company announced that the new add-on is being used by 200 million people every month.
The company has also supported its platform with many other additions related to location data, including “Local Lenses”, which enables developers to create and drop geo-augmented reality filters and lenses on the environment in which the user is located.
The experience of StreetCred’s founders is expected to be positively reflected on the Snapchat app and map, bringing with it a host of new features as Meech held the position of CEO of Samsung’s open source mapping platform Mapzen while Shkolnikov took over the platform’s engineering director in the same period.