Google said last week that it will start enforcing a law that forces apps that contain buyable content within them to use Google’s payment system, which deducts 30 percent of the value of in-app purchases. This was set to go into effect on September 30, 2021, but now the company has announced that when it comes to India at least, it will be pushed back to April 2022.
Google Vice President of Product Management Sameer Samat said: “It’s not good for anyone if our partners feel they cannot grow and succeed. So we are very committed to the Indian ecosystem. We will participate, and we will find ways so that we can grow together. ”
This delay comes after the outbreak of protests from local tech companies, which contacted the government to support the initiative to build a system for Indian applications. Paytm, one of the largest startups in India, announced the launch of a “mini app store” today. This store will be home to 300 services, including familiar ones like Domino’s Pizza, Decathlon, Ola and many other leading brands.
Note that these are web applications, not Android applications (hence the name “app store”). The focus is on apps that act as a storefront, knowing that Paytm is the platform that handles payments that range from utility bills to payments at grocery stores.
Google deducts 30 percent of the value of payments for digital goods only, including subscriptions, in-game items, etc., not physical goods. Sameer Samat explained this by saying that Google does not play any role in the potential problems that arise after the delivery of a physical product, but can help consumers in several ways if they have problems while purchasing digital items.
The Google Play Store supports several payment platforms, including Paytm, and the company is open to adding more ways for consumers to buy things from the Google Play Store.